BLP 371: His Dad's Dying Words: "You're Not Welcome At Page" | So He Earned It Back

On his deathbed, Keith Titus told his son: "You're not welcome at Page. I have a plan, and you're not part of it."

Three years later, the plan had failed. The company was down from 230 trucks to 70, losing a million dollars a year, and the bank had cut them off. Then Dan's mom — a 27-year school bus driver who never worked a day in the business — made a decision that changed everything: she put every dollar of her husband's life insurance into the company. "I grew up on a dirt-poor farm. I've got no problem going back there."

In this episode, Dan Titus of Page Trucking sits down with us in upstate New York to share one of the most incredible comeback stories in bulk freight: five generations on the Titus family farm, a trucking company started in 1974 with $5,000 from his great-grandfather, losing his dad and grandfather a year apart, and rebuilding Page into 500 trucks, 900 trailers, and 650 families — hauling everything from grain to hazardous waste to 1,400° molten metal down the highway. Oh, and they heat their warehouses with Bitcoin miners.

⏱️ CHAPTERS

00:00 Outgrowing the building (again)

01:56 Five generations on the Titus farm — Cato, NY, since 1809

02:32 Dad starts brokering freight without Grandpa knowing

05:28 $5,000 from Great-Grandpa to start a trucking company

06:00 Why it's called "Page" — the $250 authority

08:07 Why his dad chose trucking over farming

13:24 "You're not welcome at Page" — his dad's dying plan

15:21 Mom inherits a collapsing business