333. Your Best Product Doesn't Win. The Product That Solves the Right Problem Does. With Marise May, Cha's Organics

333. What makes one shopper willingly pay more while another keeps chasing the lowest price?

It is not always the product.

It is whether the product solves a problem the shopper recognizes and whether the brand communicates that value in a way the shopper and retailer can understand.

In this episode, Daniel Lohman talks with Marise May, co-founder of Cha's Organics, about the values, relationships, and operating choices behind a mission-driven organic brand that has spent 20 years building trust with shoppers, farmers, suppliers, and retailers.

Marise shares how authenticity, simplicity, organic agriculture, Fairtrade, and long-term partnerships have shaped the brand.

The conversation also reveals a larger commercial opportunity.

The people already buying your product can help explain:

• what problem your product solves

• which parts of your story resonate

• what shoppers value beyond price

• what creates trial, loyalty, and advocacy

• how to improve products, packaging, and communication