330. More Reports Aren't the Problem. Your Decisions Are.

330.  Your Dashboard Can Be Accurate—and Still Mislead You

More dashboards.

More reports.

More spreadsheets.

More software.

So why do so many CPG leadership teams still struggle to make confident decisions?

In this episode, Daniel Lohman explains why more reporting doesn't automatically create more clarity.

You'll learn:

• Why accurate reports can still mislead

• The $100,000 reporting lesson that changed how Daniel thinks about data

• Why databases don't always reflect how shoppers actually shop

• The four biggest reporting blind spots