Business Owners Unfiltered Episode 3: Sebastiaan Winter on Unlocking Entrepreneurial Success

This episode is brought to you by BestBonobos, the AI-powered platform to help you sell your business yourself.

Today, we spoke with Sebastiaan Winter, co-founder of BestBonobos.

What does collecting Christmas trees have to do with selling a business? More than you’d think. In Episode 3, BestBonobos co-founder Sebastiaan Winter takes us through his entrepreneurial journey, from childhood hustles to tackling one of the biggest blind spots in small business ownership: knowing when and how to exit.

Timestamps:0:01 - Intro & welcome0:39 - Sebastiaan’s background & early hustles2:06 - Growing up around family businesses2:58 - Realizing he was “cut for it”3:19 - Why partner up instead of going solo4:25 - Where he gained the most knowledge6:21 - Surrounding yourself with the right people6:35 - What inspired Best Bonobos7:45 - How Best Bonobos differs from traditional valuation8:50 - Lessons learned building with AI9:46 - Why selling a business is harder than people think12:06 - Biggest challenge: getting the message out13:07 - Vision for the future14:17 - When to start thinking about exit readiness15:25 - Practical steps to prepare your business for sale17:05 - How to emotionally prepare for an exit17:36 - The mindset that carries him through18:20 - Final advice for entrepreneurs18:51 - Closing & how to get on the podcast20:10 - Outro

Connect with Sebastiaan on LinkedIn

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