He Walked Away From Millions... Then Built Truvani | Derek Halpern

Derek Halpern shut down the biggest business podcast in the space, walked away from millions of dollars in cashflow, and started a turmeric company with $30,000 split three ways.

Eight years later Truvani is in more than 14,000 retail stores, including 4,200 Walmarts, it shipped 450,000 units in a single month, and it has never raised a dollar of outside capital.

We break down the sampling strategy that built demand before the product ever hit a shelf, the one paragraph on why most good D2C brands die in retail, and how he decides whether something is worth winning.

Links mentioned in the video:

► The eight-step plan to a million-dollar business: https://capitalism.com/100K

Derek is running the same three-part system I mentor clients through on the way to their first $100,000 a month. The whole model is laid out in one video:

► How we take a business from zero to $100,000 a month: https://capitalism.com/model

(0:00) Why he shut down the biggest business podcast in the space

(1:56) "I was an accidental teacher": the real reason he quit

(3:52) Just under $1 million in year one, one course, one employee

(5:37) It wasn't a protein company. It was a turmeric company.

(7:15) August 2017: three people, three skill sets, one phone call