From $1M to $100M in 5 Years | Organifi Cofounder Djamel Bettahar

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I sat down with Djamel, the co-founder of Organifi, who grew a superfoods brand from $1 million to $100 million in about four years. We break down exactly how it happened: a premium, high-margin product, affiliates paid 75% commissions when the rest of the industry paid 5%, customer data poured into Facebook ads, and the team and systems that turned a scrappy launch into a nine-figure business. None of this was an accident. It was manufactured, and you get the whole playbook.

(0:00) The $1M to $100M question, with Organifi's co-founder

(1:00) Where it started: Drew Canole and the done-for-you green juice

(3:00) Going out of business: the data-driven Hail Mary launch

(4:00) The decision that set them apart: making it actually taste good

(6:00) Sold out in three days, and presales became a crowdsourced capital raise

(7:00) Building the whole thing on Infusionsoft, before Shopify existed

(8:00) The takeaway so far: build a small audience and aim for a $10K launch

(9:00) The first million saves the company, then the audience taps out

(11:00) ClickBank comes calling: first supplement, and the launch that blew up