She Lost Her Job... Then Built a $2M Business

Want to build a seven-figure brand the way Elina did?

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Elina got laid off from her tech job, read 12 Months to $1 Million, and decided to bet on herself before she had any proof it would work. Eighteen months later she'd built Dood Woof, an all-natural detangler brand for doodle owners, into a seven-figure business by following our eight-step framework almost exactly.

In this conversation we break down how she went from a $10,000 launch to 100 sales a day, why the community she built became her most valuable asset, and how she survived the day she thought she'd have to shut everything down.

Links mentioned in the podcast:

► Free $100K/month playbook, plus a quick diagnostic tool: https://capitalism.com/100K

► Get on the waitlist for our next audience-building workshop: https://capitalism.com/bootcamp

(0:00) Why Elina became one of our shining $1M success stories, and why it wasn't a clean ride

(1:40) Laid off from tech, and the book that started it

(4:00) The hardest part: betting on herself before any proof existed

(6:00) How the 1% community carried her through the no-traction months

(8:00) Down to one month's rent, six months building the audience before launch