How Thorne Sold for $3.8B in 3 Years: Case Study

I help entrepreneurs build brands to seven figures and then position them for a multi-million dollar payday. The playbook we use to do it is free:

► Get the free playbook: https://capitalism.com/100K

Thorne is forty years old, and everything that made it worth $3.8 billion happened in the last three. It had gone public and lost more than half its value when a private equity group took it off the market, and Procter & Gamble has now agreed to buy it with the same products on the shelf. I break down the playbook L Catterton ran, why sales roughly doubled while the price went up more than five times, and the three things besides revenue that decide what a buyer pays you, whether you would rather buy a business like this one or build one worth buying.

Resources mentioned in the episode:

► The $100K Playbook: https://capitalism.com/100K

(0:00) The same company, the same products, and a $3.8 billion payday three years later

(1:00) The products sitting on my desk are all saturated markets, and that is the point

(2:00) The terms: Procter & Gamble, all cash, and why a deal like that closes

(3:00) The seller is the real story: L Catterton, from Kodiak Cakes to Nutrafol

(4:00) Buy the whole company, get it off the public exchange, run the playbook in private

(5:00) The new CEO went back to basics and decided who Thorne was actually for

(6:00) Direct-to-consumer acquisition, after years of selling only through physicians