From an Illegal Apartment Cake Shop to Winnipeg's Most Famous Bakery

<p>Jenna was studying to become a dentist when she watched an episode of Cake Boss and decided to make a cake just for fun. </p><p>She made it in the tiny apartment she shared with her twin sister Ashley. She was hooked right away. Then a competitor called the city on her. That push forced her to turn a hobby into a real business. </p><p>Today Jenna and Ashley run Jenna Rae Cakes:</p><ul><li>4 locations and around 40 employees, heading into their 12th year</li><li>Grew from Jenna&#39;s solo custom cake business into a full lifestyle brand with two national bestselling cookbooks</li><li>Plus their Dazzle Dust edible glitter and Liquid Flavours product lines</li><li>Jenna stepped away from a path toward dentistry and a hockey career at the University of Manitoba to chase cakes</li><li>Ashley is a graphic designer who built the logo, website and visual brand and was named a 2025 WXN Top 100 Award winner</li><li>Featured as judges on Wall of Bakers on Food Network</li><li>Have collaborated with brands like Coach, Mercedes-Benz and Smirnoff Ice, partnered with Loacker for its 100th anniversary, and worked as food stylists on a Hallmark movie</li></ul>