What a Personal Branding Audit Taught Us About Content That Actually Wins Clients | Ep 48

<p>Newsletter for stories, tips and resources: <a href="http://leverageaccelerator.co/" rel="ugc noopener noreferrer" target="_blank">leverageaccelerator.co</a>Community to create more sales opportunities using relationship-first business development habits: <a href="http://networkandsell.com/" rel="ugc noopener noreferrer" target="_blank">networkandsell.com</a></p><p>In this behind-the-scenes episode of the Change Champions podcast, Riley and Ped unpack their immediate reflections after a personal branding consultation and talk through what they’re changing in their content strategy.</p><p>This conversation is for coaches, consultants, and facilitators who want to use content to support the business they’re building, without getting trapped on the content hamster wheel. Riley and Ped break down the three jobs content can do, where they’ve been inconsistent, what they learned about LinkedIn profile positioning, lead magnets, showing more proof, and how to turn real client conversations into stronger content.</p><p>They also share a candid look at what they’ve done well, where they’ve missed the mark, and what they’ll do next as they build more authority, consistency, and inbound interest around Change Champions. Grounded, practical, and very much a work-in-progress conversation.</p><p>Timestamps:</p><p>00:00 Why we’re sharing this live</p><p>00:40 How content has helped us win business</p><p>02:40 The content hamster wheel and the business-building tension</p><p>03:50 The 3 roles content plays as your business grows</p><p>08:00 What stood out from the personal branding consultation</p><p>12:50 What happens when someone lands on your profile</p><p>14:40 Why Riley’s old positioning no longer fits LinkedIn</p><p>19:10 Why we’re shifting from newsletter CTAs to lead magnets</p><p>23:30 What we’ll change next in our content workflow</p><p>24:10 Showing more proof instead of just telling</p><p>25:50 Ped’s content cadence and content mix</p><p>28:10 The goldmine of insights in client conversations</p><p>29:50 Being of service through content</p>