Party Brands, MAGA & The Future of the GOP | Prof. Boris Heersink - Fordham (Ep. 18)

<p><a href="https://www.borisheersink.com/" target="_blank" rel="noopener noreferer">Boris Heersink</a> (<a href="https://www.amazon.com/Republican-Party-Politics-American-1865-1968/dp/1107158435/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=">⁠Republican Party Politics and the American South, 1865–1968⁠</a> and <a href="https://global.oup.com/academic/product/national-party-organizations-and-party-brands-in-american-politics-9780197695111?cc=us&lang=en#">⁠National Party Organizations and Party Brands in American Politics: The Democratic and Republican National Committees, 1912-2016⁠</a>)tells us why party brands are so useful to voters and how Trump&#39;s hold on the GOP has shaped that party&#39;s brand. </p><p><strong>Heersink</strong> recommends: <a href="https://www.amazon.com/Learning-Loss-Democrats-Seth-Masket/dp/1108482120" target="_blank" rel="ugc noopener noreferrer">Learning from Loss: The Democrats, 2016–2020</a> and <a href="https://www.cambridge.org/core/books/elephants-in-the-room/8FE569EDD4526D7085BA1E63D022DEAF" target="_blank" rel="ugc noopener noreferrer">The Elephants in the Room: How Trump Voters Seized the Party from Republican Leaders</a>, both by Seth Masket, and <a href="https://www.amazon.com/Nationalization-American-Political-Parties-1880-1896/dp/0521192811" target="_blank" rel="ugc noopener noreferrer">The Nationalization of American Political Parties, 1880–1896</a> by Daniel Klinghard and <a href="https://press.princeton.edu/books/paperback/9780691136936/presidential-party-building" target="_blank" rel="ugc noopener noreferrer">Presidential Party Building: <em>Dwight D. Eisenhower to George W. Bush </em></a>by Daniel J. Galvin</p>