Model Citizen: How to Start a Merchandise Business: Branding, E-Commerce & Print-on-Demand Explained ft. Jess Thibodeau Part 2

Send us Fan Mail Eric sits down with Jess, founder of Model Citizen, a creative branding agency specializing in custom merch, apparel, and e-commerce experiences. With over 20 years of entrepreneurial experience and nearly a decade in the promotional branding space, Jess shares how he transitioned from working behind the scenes executing others’ visions to building something fully his own—where creativity, control, and long-term vision finally align. In this episode, they break down the reali...