You're Not Informed — You're Being Played | Kira Shishkin of informed.now

Most of us are drowning in content but starving for actual facts. This week, Jared and Ian sit down with Kira Shishkin — 4-time entrepreneur, investor, and CEO of informed.now — to talk about why the news media stopped serving readers and started serving advertisers, how misinformation is manufactured at scale, and what a genuine "information diet" actually looks like.

Kira built TurboTax Full Service at Intuit, evaluated 600+ venture deals, and grew up across Ukraine, Israel, and the U.S. — giving him a front-row seat to information warfare in three different cultures. He's not just complaining about the problem; he built a solution: news by SMS, no accounts, no ads, no data collection, just facts from primary sources.

Whether you still watch cable news or you've checked out entirely, this one will make you rethink how you consume information.

Check out Kira's company: https://informed.now

📌 CHAPTERS

0:00 — Ian's overcooked intro

0:43 — Meet Kira Shishkin

1:46 — Why he left Intuit and TurboTax Full Service

2:51 — How informed.now works: news by SMS

4:15 — Sourcing only from primary sources

6:46 — How news became an advertising business

9:44 — Are people waking up to media manipulation?