Holy Grail 03: The Power Buyer Clue

<p>I begin by tracking the number of mortgage loan originators at the big players — which tells me who&#39;s really investing in the search for the Grail. Then I sit down with Ryan Dibble, one of the Flyhomes co-founders. Flyhomes is a power buyer that stumbled on the Holy Grail with mortgage attach rates around 80%, and then pivoted away from it. Turns out finding the Holy Grail and making the Holy Grail business work are two very different things. One insight: an object in motion stays in motion, meaning consumers will stay in an ecosystem unless there&#39;s a reason to leave. That changes how I’ve been thinking about the whole system.</p><p>Check out the companion site for this podcast series at <a href="https://holygrail.mikedp.com">⁠holygrail.mikedp.com⁠</a>. It&#39;s a case file — the evidence I&#39;ve gathered, the theories I&#39;m testing, the questions I&#39;m chasing, and a place to drop intel if you&#39;re seeing patterns from the field.</p>