Beyond the Interview: Using a Book Club Podcast to Bring Academic Expertise to the Public

How can academics make their ideas easier to find, more engaging, and harder to misrepresent?

In this episode of Continuing Studies, Neil and Jen dig into the podcast, Archaeology Books for Fun with hosts Tristan Harrenstein and Barbara Clark. Barbara and Tristan excavate the ways they've used their podcast to reach an audience segment they were missing in their other public education programs, using a book club format, non-academic texts, playful branding, and eye-catching artwork. Take a listen to unearth practical tips on building a niche podcast, making expert knowledge approachable, and giving academics a clearer voice in the public conversation.

Episode Links:

Listen to Archaeology Books Are FunFollow Archaeology Books Are FunConnect with BarbaraConnect with Tristan

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Chapters:

(00:00) - Introduction

(02:35) - Meet Barbara Clark and Tristan Harrenstein

(03:04) - How Archaeology Books for Fun got started

(05:28) - Finding the audience public outreach often misses

(06:37) - Why archaeologists need a seat at the media table