Why Burnout Recovery Is Bullshit with Madison Utendahl

<p>In this episode, I sit down with Madison Utendahl, founder, CMO, &amp; writer of <em>Burnt</em> on Substack, for her second time on the show. Madison walks us through why she shut down her agency at the height of its success and what it actually took to separate her identity from her work. She opens up about the guilt and shame that shaped her need to succeed, her 70/30 rule for keeping part of her life untouched by monetizing, and the ketamine therapy experience that helped her heal. Plus, why she believes burnout recovery is bullshit and prevention is the only real strategy.</p><p><br></p><p><strong>Key Takeaway / Points:</strong></p><ul><li><p>Why she closed her profitable agency and the offer she walked away from</p></li><li><p>The 70/30 rule: letting a job just be a job so 30% of your life holds no financial expectation</p></li><li><p>Why &quot;quit your job and follow your passion&quot; doesn&#39;t work anymore, and what burnout prevention looks like instead</p></li><li><p>Moving from guilt and shame around financial privilege into responsibility</p></li><li><p>How she grew her following on social media in 60 days</p></li><li><p>Her non-negotiable 15 minutes every morning to prevent burnout, plus ketamine therapy, phone-free mornings, and finding gratitude in the smallest moments</p></li></ul><p>Check out Madison’s Substack <a href="https://burntbyuc.substack.com/" target="_blank" rel="ugc noopener noreferrer">BURNT</a></p><p>Listen to Madison’s first episode on the podcast <a href="https://open.spotify.com/episode/4ZH7VH3H1A6vZ7swODs4HB?si=427cfac6fba74a48" target="_blank" rel="ugc noopener noreferrer">HERE</a></p><p><br></p><p>Articles about company&#39;s laying off employees &amp; replacing with AI:</p><p><a href="https://www.fastcompany.com/91332763/going-ai-first-appears-to-be-backfiring-on-klarna-and-duolingo" target="_blank" rel="ugc noopener noreferrer">https://www.fastcompany.com/91332763/going-ai-first-appears-to-be-backfiring-on-klarna-and-duolingo</a></p><p><a href="https://www.fastcompany.com/91468582/klarna-tried-to-replace-its-workforce-with-ai" target="_blank" rel="ugc noopener noreferrer">https://www.fastcompany.com/91468582/klarna-tried-to-replace-its-workforce-with-ai</a></p><p><br></p><p>Follow Madison:</p><p>Instagram: <a href="https://www.instagram.com/madison.utendahl/?hl=en" target="_blank" rel="ugc noopener noreferrer">@madison.utendahl</a></p><p>TikTok: <a href="https://www.tiktok.com/@madison.utendahl" target="_blank" rel="ugc noopener noreferrer">@madison.utendahl</a></p><p>Substack: <a href="https://burntbyuc.substack.com/" target="_blank" rel="ugc noopener noreferrer">BURNT</a></p><p>Website: <a href="http://www.madisonutendahl.com" target="_blank" rel="ugc noopener noreferrer">madisonutendahl.com</a></p><p><br></p><p>Follow me:</p><p>Instagram: <a href="https://www.instagram.com/cameronoaksrogers/" target="_blank" rel="ugc noopener noreferrer">@cameronoaksrogers</a></p><p>Substack: <a href="https://cameronoaksrogers.substack.com/" target="_blank" rel="ugc noopener noreferrer">Fill Your Cup</a></p><p>Website: <a href="http://cameronoaksrogers.com" target="_blank" rel="ugc noopener noreferrer">cameronoaksrogers.com</a></p><p>TikTok: <a href="https://www.tiktok.com/@cameronoaksrogers" target="_blank" rel="ugc noopener noreferrer">@cameronoaksrogers</a></p><p>YouTube: <a href="https://www.youtube.com/channel/UCA1ZezsFgphcediUbG_LldA" target="_blank" rel="ugc noopener noreferrer">Cameron Rogers</a><br></p>