More Screenwriting Secrets For Copywriters

<p>This week I had a great conversation with a Hollywood screenwriting coach and screenwriter himself, and it reminded me about how much people in Hollywood know that copywriters can learn and use.</p><p>One of his most important points was there are structures that make stories work. Not rigid formulas or two-dimensional templates, but guidelines with benchmarks that have proven time and time again to act as a container for great stories.</p><p>I was reminded that we’re not always talking hero’s journey when we look at stories. I went back into some of my own research and found some more micro-story structures that we as copywriters can adapt to make our own copy that much more compelling.</p><p>We did this a couple months ago when we talked about The Dark Knight, Inception and Rocky.</p><p>Today I’ve got three new story types that will add a little Hollywood intrigue to our sales letters, sales funnels, websites and VSLs. </p><p>Really, to any type of copy.</p><p><br></p><p>RESOURCE:</p><p>The Persuasion Story Code</p><p><a href="https://www.amazon.com/dp/B0CFD2KXNQ">https://www.amazon.com/dp/B0CFD2KXNQ</a></p>