Ep 22 - The Core Brands Podcast Turns One: A Candid Look Back (and Forward)

<p>In this episode of the Core Brands Podcast, our host Roberta celebrates a double birthday – her own and the podcast’s first anniversary!</p><p></p><p>Roberta reflects on the first year of hosting the Core Brands Podcast – the lessons learned, what worked, what didn’t, and her vision for year two. She shares the behind-the-scenes of managing a podcast as a side project, the realities of balancing client work with content creation, and the evolving structure of the show.</p><p></p><p>If you’re a creative entrepreneur, podcaster, or just curious about what it’s like to run a personal brand podcast, this episode is packed with honest reflections and valuable insights.</p><p></p><p>Takeaways</p><p></p><p>The Core Brands Podcast started as a personal outlet after facing challenges pitching herself as a guest on other shows.</p><p></p><p>Roberta initially planned a light schedule (two episodes/month), but shifted to weekly releases – a decision she later reconsidered.</p><p></p><p>Guest episodes performed best, both in reach and engagement, thanks to guest promotion.</p><p></p><p>Solo episodes suffered due to time constraints, but they remain a key goal for the future.</p><p></p><p>Marketing the podcast took over her main business socials, highlighting the importance of balance in content strategy.</p><p></p><p>Plans for year two include:</p><p></p><p>Returning to a two-episode/month cadence.</p><p></p><p>Recording more spontaneous solo episodes (audio-only when needed!).</p><p></p><p>Developing a stronger visual identity and creating a dedicated media kit.</p><p></p><p>Reaching out to dream guests with bold confidence.</p><p></p><p>Chapters</p><p></p><p>00:00 – Birthday celebration &amp; podcast anniversary</p><p></p><p>02:00 – Why Roberta started her own podcast</p><p></p><p>04:30 – The original plan vs. reality of the podcast cadence</p><p></p><p>06:00 – Challenges of promoting weekly episodes</p><p></p><p>08:00 – Reflections on guest dynamics &amp; invitations</p><p></p><p>09:20 – Favorite tools: <a rel="noopener noreferrer nofollow" href="http://Riverside.fm" target="_blank">Riverside.fm</a> &amp; editing process</p><p></p><p>10:50 – Top 3 most played episodes</p><p></p><p>12:00 – Gratitude for Spotify followers</p><p></p><p>12:30 – Vision and goals for year two</p><p></p><p>14:00 – Embracing imperfect solo episodes</p><p></p><p>15:00 – Slower cadence = better promotion &amp; sustainability</p><p></p><p>16:00 – Final reflections and appreciation</p><p></p><p>Stay connected with Roberta:</p><p></p><p>Follow on Instagram: ⁠@designbyroberta⁠ and ⁠@coreandformdesign⁠</p><p></p><p>Connect on ⁠LinkedIn⁠: Roberta Rechena</p><p></p><p>Subscribe to the Core Letters newsletter for updates</p><p></p><p>Visit the ⁠Core and Form website⁠</p><p></p><p>Book a Free Discovery Call if you’re interested in collaborating!</p><p></p><p>Resources mentioned:</p><p></p><p>⁠<a rel="noopener noreferrer nofollow" href="http://Riverside.fm" target="_blank">Riverside.fm</a>⁠ – Roberta’s go-to platform for recording and hosting her podcast (affiliate link in episode notes)</p>