158. HOW TO PRICE CREATIVE WORK: THE 4 THINGS CLIENTS ACTUALLY PAY FOR

Pricing your work is one of the most quietly stressful things you do, and I don't think the problem is confidence or your numbers. I think it's that you sit down to price one thing, when your clients are actually paying you for four. This week I'd love to show you the four separate kinds of value you deliver every single time, and why three of them have perhaps been invisible to you all along.

IN THIS EPISODE YOU'LL DISCOVER:

◼️ The quiet pricing wobble almost every creative knows, and why it has nothing to do with confidence or arithmetic

◼️ The four separate things a client actually pays for, and why

◼️ Why the layers holding most of your value are the very ones you genuinely cannot see from the inside

◼️ What a client really means when they tell you "you were so easy to work with"

◼️ The twenty-minute exercise that shows you what you've been giving away for free

RESOURCES MENTIONED:

Florian Gadsby, @floriangadsby The Bright Line: Application This week's Blog Post Subscribe: Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  The Base Notes is returning! A single live workshop 22/09/2026 £97, (90 mins plus Q&A, you keep the recording and The Base Notes Library). Registration opens 10 September. SHARE YOUR INSIGHTS:

Of the four layers, which is the one you're not accounting for? Send me a DM on Instagram or reply to the Thursday newsletter. I'd genuinely love to hear and open up a dicussion.

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My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.