Viral Accountant: “I Make $100k a Week from Instagram!” Rachel Harris

<p>Get a breakdown of Rachel’s frameworks in my free newsletter: <a href="https://bit.ly/4bcKHi9" rel="ugc noopener noreferrer" target="_blank">⁠https://bit.ly/4bcKHi9⁠</a>Apply to work with me: <a href="https://bit.ly/3UzssOk" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/3UzssOk</a> Rachel Harris is a multi award-winning industry leader, content creator, entrepreneur and practice owner. She runs a multi seven-figure accounting firm and has built a personal brand (@accountant_she) that drives £100k worth of leads each week from socials.In this episode, Rachel breaks down the exact playbook behind her growth. From viral posting formulas, failing faster, her pre-posting checklist and post-mortem analysis, monetising content with digital products, affiliates and brand deals and so much more. Listen on your podcast player: <a href="https://podcasters.spotify.com/pod/show/creatorplaybooks" rel="ugc noopener noreferrer" target="_blank">⁠https://podcasters.spotify.com/pod/show/creatorplaybooks⁠</a>Follow Callum on socials:Instagram - <a href="https://www.instagram.com/thecallumc/" rel="ugc noopener noreferrer" target="_blank">⁠https://www.instagram.com/thecallumc/⁠</a>LinkedIn - <a href="https://www.linkedin.com/in/callummcdonnell" rel="ugc noopener noreferrer" target="_blank">⁠https://www.linkedin.com/in/callummcdonnell⁠</a>Produced by 7xContent - make your own podcast with us: <a href="https://bit.ly/4kYIjiy" rel="ugc noopener noreferrer" target="_blank">⁠https://bit.ly/4kYIjiy⁠</a>Follow Rachel:Instagram - <a href="https://www.instagram.com/accountant_she/" rel="ugc noopener noreferrer" target="_blank">⁠https://www.instagram.com/accountant_she/⁠</a>Timestamps:00:00 Intro + Rachel’s lead numbers from socials01:00 Rachel’s background + personal brand vs accounting firm profits02:15 Step 1: build a product worth talking about (reputation + reviews)03:20 Why professional services is a “blue ocean” on socials05:10 The reality of growth: 1 year posting daily to hit 4k followers06:25 The inflection point: “fail time” + weekly research + reactive planning08:10 Micro testing: makeup, tripod vs handheld, mic, production level09:45 The viral playbook: M&amp;S sandwich x HMRC hooks + data-led creativity13:15 Pre-post checklist: point of the video, emotion, hooks, clarity15:30 Post-mortems + building the content playbook over time16:30 Seasons + evergreen topics + series ideas18:10 Feedback loops: call language analysis + 30-day series that gained 125k20:10 Trust timeline: average 18 months from follow to becoming a client21:10 Daily content + authenticity + disrupting “professional services” norms23:20 Rachel’s weekly schedule: analysis, strategy blocks, long-form filming29:10 The weekly scorecard: revenue-first metrics (no vanity metrics)35:00 Tightrope: leads you want + values-based filtering38:00 Funnel walkthrough: link-in-bio segmentation + nurture sequences42:40 Monetisation overview: affiliates, speaking, brand deals47:00 Digital products + community-led podcast + ascension model55:00 Recurring revenue and pitching brands proactively58:00 Advice: embarrassment, scalability, and building infrastructure01:02:20 Best business lesson: “make sure everyone gets laid” (curation)01:07:10 Team setup + what Rachel still edits herself01:09:00 ICP research: polls, surveys, and asking your audience01:12:00 Opportunities: PM interviews, PR, and asking for intros01:15:00 What’s working now: long-form value, short-form hooks + funnel</p>