#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee [Greatest Hits]

Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU.

In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed.

⁠⁠⁠Full transcript and show notes⁠⁠⁠

Caleb's ⁠⁠⁠Website⁠⁠ / ⁠⁠Twitter⁠⁠ / ⁠⁠LinkedIn⁠⁠ / ⁠⁠YouTube⁠⁠ / ⁠Instagram⁠

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TIMESTAMPS

(00:00) The Secret Man Behind GaryVee and the Hormozi’s

(01:11) How Often Do the Top 1% Post?

(03:31) The Brand Journey Framework

(05:18) Being Intentional With Your Content

(08:51) Is It Possible to NOT Niche Down?

(13:55) Say the Same Things in Different Ways