Tech Hub Live 2026: What Farmers and Ag Retailers REALLY Need

In this special edition of CropLife Retail Week recorded live at Tech Hub Live 2026 in Des Moines, CropLife’s Eric Sfiligoj is joined by co-host Amy Asmus of Asmus Farm Supply and special guest April Hemmes from Hemmes Farms. Together, they dive deep into the real-world adoption of ag technology — moving from office management to in-field efficiency.Stay up to date with the latest insights in crop protection, ag retail, and agricultural innovation from CropLife Magazine. We bring you expert interviews, product spotlights, and in-depth coverage of precision ag, sustainable farming, ag tech, and more.Visit our website: https://www.croplife.comSubscribe for more ag retail news and updates.#AgTech #PrecisionAg #SmartFarming #Agriculture #farmtech 00:00 - Introduction & Tech Hub Live 202601:31 - AgTech Adoption: Office vs. In the Field03:36 - The "Auto-Steer Effect" & Tech Usability06:39 - Next-Gen AgTech: Sprayers & Farm Value09:06 - AI on the Farm & Data Privacy Concerns13:16 - How Ag Retailers Can Better Support Farmers14:23 - Collaboration Between Developers & Growers17:31 - Wrap-Up & Closing Remarks