Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands

On today's episode, Matt Sandler, Amazon's general manager of creator services, and Angie More, Amazon's head of creator ad partnerships, explain why Amazon is making a push into the creator economy and how they're working with some of the boldest names in the sector. The goal is to use the digital behemoth's considerable resources to build businesses that last and to scale creator content ad buying options for the largest marketers. "We're not looking to buy a show," Sandler says. "For us it's about, what business do you want to build?"

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