What it takes to make a car feel magical | Eric Wood

Devin speaks with Eric Wood, Senior VP of Product Experience at 42dot, a subsidiary of Hyundai. He's also the former head of design at Rivian. Eric has been at the forefront of using software to transform the automotive world – not just in how cars are built, but in how we experience them. In this conversation, we explore what happens when you stop designing cars around horsepower and steel and start designing them as programmable machines instead. We also dig into the global competition shaping the future of cars and the rare moment when science fiction actually gets it right.

02:01 Camp Mode: origin story

04:41 Rethinking power and unlocking new features

07:24 Software vs. hardware: the changing nature of cars

11:07 Nostalgia and the evolution of car experiences

12:33 Designing features out of existence

15:57 Global competition and iterative speed

22:25 Lightening round

Links

Devin Liddell on LinkedIn

Eric Wood on LinkedIn

Teague