DT #675 How Surprise, Arizona Became a Retail and Growth Success Story

What happens when creativity, community engagement, and data-driven strategy come together in economic development?

In this episode of Develop This!, Dennis Fraise speaks with Jeanine Jerkovic, Economic Development Director for Surprise, Arizona, about the city's rapid growth and the innovative approaches helping shape its future.

Jeanine shares how Surprise has successfully attracted major retail investments, including projects like Costco and The Village at Prasada, while maintaining a strong focus on community needs and quality of life.

A major theme throughout the conversation is the importance of listening. Jeanine explains how engaging residents, understanding local priorities, and incorporating community feedback have helped guide development decisions and build public trust.

The discussion also highlights the role of creativity in economic development. From unique marketing efforts to unconventional outreach strategies, Jeanine demonstrates how personality and innovation can help communities stand out in a competitive landscape.

Entrepreneurship is another key focus, with insights into how business incubation, small business support, and ecosystem development are contributing to long-term economic growth.

Key Takeaways

Community engagement is essential for sustainable growth

Data and analytics help guide better development decisions

Creativity can be a powerful economic development tool

Retail attraction requires long-term strategy and persistence

Entrepreneurship strengthens local economic resilience