How To Get Big Name Clients For Your Small Agency

In just over 3 years, Callum McDonnell built his agency to 7 figures with 16 staff.

And he’s had some HUGE name clients.

Callum McDonnell is the founder of 7X, a content creation and end-to-end podcast agency, and host of The Creator Playbook podcast.

He built it entirely bootstrapped, and when he was starting, he didn’t have an existing track record.

In this conversation, Callum reveals:

- The strategy he used to land his very first clients with NO reputation or track record 👀

- Why cold outreach completely failed him - and what he did instead to get high-profile potential clients to reply

- How he turned one successful client into referrals, bigger opportunities and long-term retainers

- How he got his own podcast guests to become paying clients

- The PAINFUL lesson a huge business name taught him about hiring

- The formula he uses to go viral with brand content every single time 🔥

- Why you need to say NO more than you say YES - and how that’s been the biggest unlock for him to get to 7 figures