How To Write a Business Book That Makes £100K+ Sales

Lucy McCarraher is the UK's most experienced business book mentor, having taken over 1,000 entrepreneurs, coaches and consultants through the process of writing books that build businesses.

She co-founded Rethink Press 15 years ago, became the publishing mentor for Daniel Priestley's Key Person of Influence program.

And this year, she received an MBE for services to publishing and diversity.

In this conversation, Lucy reveals:

- Why a business book can be worth £100,000 - and the one thing most people get wrong when they write one 💰

- Why most business books FAIL before they’re even written

- The powerful planning framework she’s used to 1,000+ entrepreneurs actually finish their books

- Why your book should NEVER be a sales pitch (Too many entrepreneurs make that mistake)

- How to write a book that gets your business sold 💰

- The shocking discovery that changed the Business Book Awards forever

- The moment she found out she was receiving an MBE 👑

Lucy has helped over 1,000 entrepreneurs, coaches and consultants write books that don’t just sit on shelves - they build businesses.