How They Built ATOMICON | The Full Growth Strategy

ATOMIC founders Andrew and Pete recently announced the biggest level up in ATOMICON’s history.

In part 1 of these two special episodes of Don’t Work Harder, they revealed the story behind the move, and why they’re so excited for ATOMICON to be hosted in Manchester.

Now, they’re back for part 2, and they explain the business principle that made it happen.

The Big Domino Theory.

It is the framework Andrew and Pete have used to grow their business since 2014 - and in this episode, they break it down completely.

Where it came from, how it works, and why you’re probably playing smaller than you think.

In this conversation, Andrew and Pete reveal:

How they went from making more revenue in one year than in their first four years combined - all from ONE bold decision 🤯

The creative strategy they used to get meetings with their industry heroes at a conference with almost NO budget 💸

Why they always tell people to "go for the BIGGEST domino first" - and what that means 👀

How COVID almost destroyed ATOMICON - and what they did to survive when crisis struck

How they made $100,000 in 10 DAYS - and the £5,000 bet that forced them to do it 🤯