From Rock Stages to Sold Out: Jeff Cerise and the Eight Year Overnight Success

<p>Most people think building a beverage brand looks likethis:</p><p>Raise a round. Chase the hot category. Blow up on social.Exit in five years.</p><p>Clean. Fast. Fundable.</p><p>Reality?</p><p>Make the same drink for eight years. Switch yourpackaging. Switch your copacker. Then switch back.</p><p>Pull your own salary and watch the cash flow pinch.</p><p>And then, one random week, sell out of everything youhave.</p><p>Yeah. That part does not make the pitch deck.</p><p></p>