391. The Q4 Content Playbook for Product Sellers

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop).

In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists.

In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season.

Here’s what you’ll learn:

The reason clever content is killing your Q4 sales (and what to do instead)

One shift that turns your product from “meh” to must-gift

What your overwhelmed customer actually needs from your content (hint: it’s not more emojis)

The invisible copy mistake that’s secretly costing you conversions

How to shut down buyer hesitation before it ever bubbles up

What most brands get totally wrong about email frequency (and how to fix it without annoying your list)

Why sounding like a broken record might be your best Q4 strategy

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