385. eCommerce Advice You've Heard Before and Still Aren't Doing

Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you've been waiting for.

I'm walking through the eCommerce advice you've heard a million times and still aren't doing. These come up over and over with my students and clients, including the ones who look like they have it all figured out from the outside.

And after recently getting a behind-the-scenes look at what my Lounge members are working on and struggling with, I can confirm we are ALL guilty of at least one of these. No shade, no shame. Just the fundamentals that quietly cost you sales when they slip, some real stories of what happens when they do, and a nudge to pick the one or two you know you've been avoiding.

In this episode:

The website issue that quietly tanked one member's summer sales (and how long it probably went unnoticed)

My once-a-month habit that catches problems before your customers find them for you

Why I want you logging numbers in a spreadsheet even though AI could do it for you

The money-saving habit that's actually costing you money

The easiest sales you're leaving on the table with people already on your site

What cleaning up a 600-SKU store taught me about why customers give up before they buy

The ad spend math that made my clients stop listening to their accountants (sort of)

My exact rule for how long to give something before you're allowed to quit it