386. Replay: eCommerce Fall Sales & Marketing Strategy

Are you wasting August + September in your eCommerce business? Here's why you're missing a goldmine

Let’s talk about that awkward little gap between the summer slump and the Q4 holiday madness: August and September. You know the one where everyone thinks it’s too early to market, too slow for sales, and they just ghost their audience? Yeah... that one.

In this episode of the eCommerce Badassery Podcast, I’m calling BS on all of that. Because the truth is, this is your golden window to warm up your audience, test offers, and build serious momentum before the Black Friday inbox war begins.

We’re breaking down exactly why this season is a strategic goldmine, what your customers are really thinking during this time, and what kind of campaigns you should be running no matter what you sell.

If you’ve ever felt like you go from summer slowdown straight into Black Friday panic mode, this episode is your reset button.

What you’ll learn:

Why August + September are NOT throwaway months

How your customer’s mindset shifts during this season (even if they’re not going back to school)

Campaign ideas for every type of product-based business

The emails to send to re-engage your list and start building buzz

Mistakes to avoid that could cost you BIG in Q4

How to map out a 6-week content plan without the overwhelm