Why Most eCommerce Brands Never Get Past Their First 100k

This week on the Hammersley Brothers eCommerce Podcast, we start a new series breaking down the key revenue stages every eCommerce business goes through.

In this episode, we focus on the 0 to 100k revenue per year stage, the point where most eCommerce businesses begin, and where many get stuck.

We explain why the strategy that gets you from 0 to 100k is completely different from the strategy needed at later stages, and why most founders overcomplicate things far too early.

In this episode:

• Why most eCommerce brands never get past the first 100k

• Why does nobody care about your “brand” as much as you do at this stage?

• Why trying to make everything perfect can stop you from making sales

• How to choose a clear, addressable market

• Why your margins, CAC, and basic numbers matter from day one

• Why revenue means nothing without profit

• Why doing Meta, Google, TikTok, SEO, Pinterest, affiliates, and Amazon all at once is usually a mistake

• Why can too many products and SKUs create chaos before you are ready