EP 121: I Invented a Category, Sold to Diageo, and Almost Lost It All

Ben Branson invented an entirely new drinks category from his kitchen. Then a £1 million hole nearly took it all away. In this episode, Ben explains how Seedlip, the world's first non-alcoholic spirit, grew twice as fast as the industry standard, and how that growth hid a working capital gap that surfaced mid-flight to Australia. He breaks down how the team traded their way out of the crisis in six months through relationships rather than financial engineering, why he launched straight into S...