# 101 - Martin Giese, Founder, Business Angel, and B2B Sales expert

<p><a href="https://www.linkedin.com/in/martin-giese/details/experience/" target="_blank" rel="ugc noopener noreferrer">Martin Giese</a> has spent 25 years at the centre of Munich's deep tech ecosystem — and he thinks most European founders have a blind spot that no incubator programme will fix: they can't sell.</p><p>As Managing Director of XPRENEURS (now <a href="https://accelerator.unternehmertum.de/" target="_blank" rel="ugc noopener noreferrer">UTUM Accelerator)</a> and guest lecturer at Stanford GSB, Martin has seen founders across three continents make the same mistake. </p><p>In this episode, we dig into what Stanford founders understand about customers that TUM founders typically don't, why the Europe-US gap is more cultural than financial, and what it actually takes to build a B2B company that scales past the first few customers.</p><p>Join me as I speak with Martin Giese — investor, incubator director, and one of Europe's most clear-eyed voices on what it really takes to sell deep tech.</p>