LIFTS Episode 137 – The Future of Fitness Won't Be Built Around Equipment | Andy Peat

Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance.

In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Andy Peat, CEO of Fitness On Demand and Chief Brand & Product Officer at Snap Fitness.

The future of the gym isn't just about adding more equipment. As consumer expectations change, operators are increasingly looking at how technology, content, AI and personalisation can create better experiences and stronger connections with members.

Andy shares how Fitness On Demand is evolving beyond digital workout content towards a wider technology ecosystem for gyms, and how his role at Snap Fitness gives him a unique perspective on the challenges facing operators. He explains why AI's biggest opportunity may not be building workouts, but improving lead generation, sales, onboarding, customer service and operational efficiency.

The conversation also explores changing consumer behaviour, the growth of female strength training, recovery and Pilates, and how these trends are influencing the physical design of gyms and the technology members interact with inside them.

In this episode, we cover: How Fitness On Demand is evolving beyond workout content Why the future of fitness won't be built around equipment alone Where gym operators should really be using AI How AI could transform leads, sales and customer service The changing expectations of today's fitness consumer The growth of strength training, recovery and Pilates How technology and content are influencing gym design The future of connected, personalised fitness experiences 👉 Connect with Andy Peat

LinkedIn: Andy Peat on LinkedIn

Instagram: Andy Peat on Instagram

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LinkedIn: Fitness On Demand on LinkedIn

Instagram: Fitness On Demand on Instagram

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