Microneedling, Money & JuvPen: What Estheticians Need to Know

<p><a href="https://whispermed.com/pages/estheticians-in-business" target="_blank" rel="noopener noreferer">Link to JuvPen</a></p><p>Microneedling can be an incredible treatment for your clients, but it can also be a really profitable addition to your business when you understand how to use, price, package, and actually SELL it.</p><p>In this episode, I&#39;m sitting down with Bree Holt, Head of Sales and Education and in-house esthetician for JuvPen, to break down microneedling from both the <strong>treatment AND business side.</strong></p><p>We&#39;re talking about what microneedling is actually doing in the skin, who it&#39;s good for, why a series is so important, what to look for before investing in a device, and how to introduce it to the clients who already know and trust you.</p><p>And yes... we&#39;re talking MONEY too. 😂</p><ul><li>What microneedling actually does and how collagen induction works</li><li>Who makes a good candidate for microneedling</li><li>Microneedling for fine lines, texture, acne scarring, pigmentation, stretch marks, and overall skin rejuvenation</li><li>Why Bree recommends a series of treatments instead of looking at microneedling as a one-and-done service</li><li>Why you MUST check your state&#39;s scope of practice before offering microneedling</li><li>What to look for when investing in a professional microneedling device</li><li>The difference between the JuvPen J1 and JuvPen MD</li><li>Why needle depth and speed aren&#39;t necessarily one-size-fits-all</li><li>What estheticians are charging for microneedling and how to think about your cost per treatment</li><li>How a microneedling series can increase your average ticket and create repeat business</li><li>How to introduce microneedling to the clients you already have</li><li>Why you shouldn&#39;t sell &quot;microneedling&quot; and should instead sell the <strong>outcome your client actually wants</strong></li><li>The support and education JuvPen provides after purchasing a device</li></ul><p>One of my favorite takeaways from this conversation is something Bree said:</p><p><strong>Don&#39;t sell the treatment. Sell the outcome.</strong></p><p>Your client may not care about the technical details of collagen production. She cares about the acne scarring that&#39;s been bothering her for years. She cares about softening the fine lines she&#39;s noticing. She cares about what her skin could look and feel like after completing her treatments. </p><p>JuvPen is offering Estheticians in Business podcast listeners <strong>20% off JuvPen opening bundles.</strong> Bree shared that the offer is intended to run for approximately two months after the episode releases. JuvPen also offers in-house 0% interest financing, according to our conversation. </p><p><strong>JuvPen inquiry link:</strong> [ <a href="https://whispermed.com/pages/estheticians-in-business" target="_blank" rel="noopener noreferer">LINK</a>]</p><p>Make sure to mention <strong>Allyson or the Estheticians in Business podcast</strong> when you inquire so they know you&#39;re coming from me.</p><p>You can also find JuvPen on Instagram and TikTok at <strong>@JuvPenJ1</strong>.</p><p>And if you&#39;re inside the Estheticians in Business Facebook group, you&#39;ll see Bree and JuvPen in there regularly sharing education and answering questions too.</p><p><strong>Important:</strong> Microneedling scope of practice varies by state. Before adding it to your business, verify what your individual license allows where you practice. </p><p>In this episode, we talk about:Special Offer for Podcast Listeners</p>