What Are You Teaching Your Clients to Expect From You?

<p><strong>Episode description:</strong><br>Every discount you offer when you&#39;re slow, every DM you answer at 11pm, every time you squeeze someone in last minute, you&#39;re teaching your clients how to treat your business. Allyson breaks down the small, repeated things that quietly train clients to expect discounts, skip booking ahead, and treat your calendar like it&#39;s always open, and what to do instead so clients learn to actually respect your time, your schedule, and your recommendations.</p><p><strong>Show notes:</strong></p><p>This week&#39;s Monday marketing tip is about a question most estheticians never ask themselves: what are you teaching your clients to expect from you?</p><p>Clients learn how to interact with your business based on what you repeatedly allow.</p><ul><li>Discount when you&#39;re slow, and clients learn to wait for a deal instead of booking at full price.</li><li>Answer DMs at 11pm, and clients learn that&#39;s when you&#39;re available.</li><li>Let your schedule stay wide open with no real boundaries, and clients learn they don&#39;t need to book ahead, because there&#39;s no exclusivity to protect.</li><li>Never recommend when they should return, and clients learn facials are something they book whenever they happen to think about it.</li><li>Skip the retail conversation, and clients never connect home care to the results they&#39;re getting from you.</li><li>Only market when you have openings, and clients learn to associate your content with &quot;she needs an appointment,&quot; not with you actually showing up for them.</li></ul><p>The bigger point: clients don&#39;t already know how you want to be booked, paid, or treated. You&#39;re teaching them that, whether you mean to or not.</p><p><strong>Links:</strong></p><ul><li>Estheticians in Business Membership: <a href="https://allyson-steinberg-s-school.teachable.com/p/estheticians-in-business-the-membership?coupon_code=PODCAST&product_id=6791497" target="_blank" rel="noopener noreferer">[Link]</a></li><li>This episode&#39;s sponsor, GlossGenius (use code EIB for 50% off your first two months of their premium plans): [<a href="glossgenius.com" target="_blank" rel="noopener noreferer">Link</a>]</li><li>Estheticians in Business Facebook Group: <a href="https://www.facebook.com/groups/estheticiansinbusiness" target="_blank" rel="noopener noreferer">[Link]</a></li><li>Instagram:<a href="https://www.instagram.com/estheticiansinbusiness/" target="_blank" rel="noopener noreferer"> [Link]</a></li></ul><p><br></p><p><strong>Keywords:</strong> esthetician client boundaries, esthetician discount strategy, esthetician booking policy, esthetician scheduling tips, esthetician retail sales, esthetician client retention, esthetician business coach, esthetician rebooking, solo esthetician marketing, esthetician client expectations</p><p><br></p>