Why No One Is Booking From Your Instagram

<p>Your Marketing Might Be Too Educational</p><p>You&#39;ve been told to educate your audience, so you post about ingredients, treatment benefits, and how skincare works. But does knowing more about skin actually make someone want to become your client?</p><p>In this Monday Marketing episode, we&#39;re talking about the difference between <strong>being an educator and being an interpreter</strong> in your marketing. Your potential client isn&#39;t necessarily looking for an esthetics class. She wants someone who understands what she&#39;s experiencing and can help her.</p><ul><li><p>Why educational content isn&#39;t bad, but may not be enough to make someone want to book</p></li><li><p>How to translate your expertise into something your client actually recognizes in her own life</p></li><li><p>Why technical skincare content can accidentally speak more to other estheticians than potential clients</p></li><li><p>How to start with what your client feels, notices, wants, or is frustrated by</p></li><li><p>A simple self-check to use before posting: <strong>Would my ideal client understand this, care about it, and know why it matters to her?</strong></p></li><li><p>How to move from what she&#39;s experiencing to why it may be happening and what you would recommend</p></li><li><p>Why your client doesn&#39;t need to know as much about skin as you do. She needs to know that you understand her skin and can help her.</p></li></ul><p><strong>The takeaway:</strong> Don&#39;t remove the education. Change the way you enter the conversation.</p><p>Start with what she&#39;s experiencing, explain why it may be happening, and then show her what you would recommend.</p><p>Inside the <strong>Estheticians in Business Membership</strong>, we work through the actual process of getting better at marketing, sales, and running your business. If you need support figuring out how to communicate with your clients and turn what you know into something that helps your business, come join us.</p><p><a href="https://allyson-steinberg-s-school.teachable.com/p/estheticians-in-business-the-membership?coupon_code=PODCAST&product_id=6791497" target="_blank" rel="noopener noreferer">Join the Estheticians in Business Membership</a></p><p>Connect with Allyson on Instagram: <strong>@estheticiansinbusiness</strong>. If this episode helped you, share it with another esthetician and subscribe to the podcast. 🤍</p>