Truck Country Wants Electric Trucks with Sam Vesely

Ford built the best-selling electric pickup in America, then discontinued it. What went wrong? Host Scott Case sits down with Sam Vesely, Director of Marketing & Public Relations at Ford of Cookeville in Tennessee — a store where pickups make up 30 to 40% of sales and the customers are farmers, construction crews, and pipeliners. It's the exact buyer the F-150 Lightning was built to convert, which makes Sam's diagnosis worth hearing. His verdict is more specific than the headlines. The ...