About this podcast
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th:…
66 episodes · business
EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
About this podcast
Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th:…
Recent episodes
- The Event ROI Question Every CRO Asks and Nobody Preps For4 Sept · 25 min
- Event Creator Programs: Are You Paying for Reach, Content, or Influence?21 Aug · 15 min
- The Event Content Lifecycle Nobody Teaches You14 Aug · 47 min
- Wi-Fi Disaster That Broke The Event Strategy7 Aug · 34 min
- Is Everything You Know About Gen Z at Events Wrong?31 Jul · 47 min
- Trust is Broken. Cvent bet a billion it isn’t24 Jul · 17 min
- When Events Become a GTM Motion, Not Just Marketing17 Jul · 55 min
- How to Turn Event Data Into Buying Signals10 Jul · 27 min
- How to Innovate Without Inventing26 Jun · 36 min
- 5 Event Strategy Problems Nobody's Naming19 Jun · 13 min
podlinkr.com/en/event-about-it-event-marketing-strategy-and-busi
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