STOP Making EXPENSIVE YouTube Videos at Your Events (with Brent Turner from Opus Agency) | Ep. 19

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AI can summarize your keynote in 30 seconds. So why would anyone spend four hours of their day to watch it live? On Episode 18 of Event Everything by Eventastic, host Kristin Nagle asks Brent Turner, Executive Vice President of Strategy and Solutions at Opus Agency, why participation is the answer. Brent comes at this from 15 years across digital, advertising, and live experience design. He breaks down the two questions every event leader needs to answer right now: why live, and why together. He also explains how voice interfaces and Google's AI Mode are shifting what audiences expect from a session, and what that means for the formats event leaders keep defaulting to.

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👤 Guest Bio

Brent Turner is Executive Vice President of Strategy and Solutions at Opus Agency, a global event and brand experience agency that works with companies including Salesforce, AWS, Microsoft, and Google. Based in Boston, Brent moved into events about 15 years ago after a career across digital startups, advertising agencies including Ogilvy, and a stint as Chief Digital Officer at MIT. He writes about brand movements, dopamine culture, and AI's effect on event design.