Booth Design Strategies to Attract Foot Traffic (with Caitlin Book) | Ep. 14

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Guest LinkedIn: Caitlin BookCompany Website: BackblazeHost LinkedIn: Kristin NagleWebsite: Eventastic

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How do you design a trade show booth to actively pull people in instead of just waiting for passive foot traffic? Host Kristin Nagle asks Caitlin Book, Senior Events Manager at Backblaze, this critical question. They discuss why booth architecture is just as important as the swag on the tables. Caitlin explains the value of open floor plans and why putting up walls can subconsciously turn attendees away.

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