EP #176: Shira Lazar on Creativity, Mental Health, and Life Inside the Creator Economy

<p>In this episode I sit down with <a href="https://www.instagram.com/shiralazar/" target="_blank" rel="noopener noreferer">Shira Lazar</a> — media entrepreneur, founder of <em>What’s Trending</em>, and a pioneer of the creator economy — to explore what life <em>really</em> looks like behind the screen.</p><p>We talk about Shira’s journey from traditional media to building a career online before “personal brand” was even part of the conversation, and how the creator economy has evolved into a space filled with both opportunity and pressure. Together, we unpack why creator mental health is struggling, how burnout, comparison culture, and unclear boundaries take a toll, and what creators need to protect their well-being while building something meaningful.</p><p>This conversation is about redefining success beyond metrics, learning to set boundaries with platforms and brands, and finding joy, presence, and endorphins in the midst of creating online.</p>