Everyone Has the Same Marketing Tools -- So Now What?

Everyone in freight has the same marketing tools now. Same AI writing assistants, same ability to produce a clean chart in ninety seconds, same well-formatted blog post. RJ Finnegan, Brand Manager at SPI Logistics, told me that once that happened, the stack stopped being anyone's advantage. So he bought a DSLR camera. What he wanted on it was the new hire sharing a joke with one of SPI's senior client care managers, execs on trips, people actually speaking in a room. SPI had not been posting...