The Psychology of The Met Gala

Every year, on the first Monday of May, something extraordinary happens. 450 of the world's most powerful, most beautiful, most photographed people climb a set of steps in Manhattan — and the internet collectively loses it’s mind. The Met Gala is billed as an exclusive charity fundraiser where tickets cost seventy-five thousand dollars. And yet somehow, it reaches billions of people sat at home in their tracksuits, who have never been within a mile of the Metropolitan Museum of Art. So, what’...