
← Expert Talk with Bhavya Desai19 Jun · 54 min
How Kunal Shah & Sanya Malhotra Built India's Fastest Growing Brand : Bree Matcha | Ft. Kunal
<p>What happens when a doctor, a wellness entrepreneur, and a Bollywood actor come together to build a brand around one simple idea of making wellness enjoyable?</p><p>In this episode of Expert Talk with Bhavya Desai, we chat with Dr. Kunal Shah, Co-Founder of Bree Matcha, about his journey from healthcare to entrepreneurship and how Bree Matcha was born. Inspired by a love for authentic Japanese matcha and a desire to make mindful living more accessible, Bree Matcha has quickly become a brand that's bringing brewed energy and balance to everyday life.</p><p>Dr. Shah shares the story behind sourcing premium matcha from Kagoshima, Japan, the growing interest in wellness among Indian consumers, and why matcha is much more than just a trending beverage. We also discuss building a purpose-driven brand, the realities of entrepreneurship, and what it takes to create products that genuinely fit into people's lifestyles.</p><p>Tune in for an engaging discussion on wellness, business, and building a brand that's helping people slow down, recharge, and find balance.</p><p>📢 Don’t forget to Like, Comment, and Share this video! </p><p>Your engagement helps us bring more such content.</p><p>✅ Subscribe to Expert Talk with Bhavya Desai for more updates on our political series and hit the bell icon to stay notified about our latest episodes.</p><p>This podcast was shot on Sony A7 IV and FE 50mm F1.8 📷</p><p>Connect with us: experttalkwithbhavyadesai@gmail.com</p><p>Chapters:00:00 What's coming up?</p><p>01:11 Bhavya and Kunal Begins</p><p>02:17 The Origins of Matcha: China to Japan</p><p>05:20 What Makes Matcha Different from Green Tea?</p><p>06:04 How Authentic Matcha Is Made</p><p>07:35 Storing Matcha Correctly</p><p>08:04 Handmade vs Machine-Made Matcha</p><p>08:49 The Story Behind Bree Matcha</p><p>10:13 How Sanya Malhotra Discovered Matcha</p><p>11:17 Matcha vs Coffee: Sustained Energy Explained</p><p>13:25 How Much Caffeine Does Matcha Have?</p><p>15:29 Health Benefits of Matcha</p><p>17:17 How to Identify Good Quality Matcha</p><p>20:00 The Defining Moment Behind Launching Bree Matcha</p><p>20:57 Why Matcha Became Gen Z’s Favourite Drink</p><p>23:15 Was Matcha Already Trending in India?</p><p>24:05 The Meaning Behind the Name ‘Bree Matcha’</p><p>25:34 Packaging, Branding & Consumer Experience</p><p>28:04 Building an Honest & Transparent Brand</p><p>28:35 Why Authentic Matcha Lovers Prefer Making It at Home</p><p>30:35 Matcha Business & Unit Economics</p><p>32:05 Japanese vs Chinese Matcha: What's the Difference?</p><p>33:20 What Kind of Matcha Do Cafés Actually Use?</p><p>35:00 Can Consumers Tell Authentic Matcha Apart?</p><p>36:54 Why Real Matcha Isn't Bitter</p><p>37:29 Kunal Shah's Favourite Matcha Recipes</p><p>38:54 Top 5 Matcha Drinks to Try</p><p>40:54 Live Matcha Taste Test</p><p>42:01 India's Matcha Market & Growth Potential</p><p>44:18 Why Matcha Is Exploding Globally</p><p>45:48 Can Japan Keep Up with Matcha Demand?</p><p>47:02 The Future of the Matcha Industry</p><p>47:44 Bree Matcha's Growth & Customer Numbers</p><p>49:22 Building Repeat Customers & New Products</p><p>50:05 The Future of Ready-to-Drink Matcha</p><p>51:24 Why Making Matcha Is a Ritual</p><p>53:22 Final Thoughts for Matcha Lovers</p><p>53:47 Closing Remarks</p><p><br></p><p>📢Follow us on Social Media:</p><p>Instagram: https://www.instagram.com/experttalkwithbhavyadesai/</p><p>X: https://www.twitter.com/ETwithBhavyaD/</p><p>Facebook: https://www.facebook.com/experttalkwithbhavyadesai/</p><p>LinkedIn: https://www.linkedin.com/in/experttalkwithbhavyadesai/</p><p><br></p><p>📢Follow Bhavya Desai:</p><p>Instagram: https://www.instagram.com/bhavya_desai/</p><p>X: https://twitter.com/bhavya_desai/</p><p>Facebook: https://www.facebook.com/bhavya.desai.520/</p><p>LinkedIn: https://www.linkedin.com/in/bhavya-desai-058652149/</p><p><br></p><p>📢 Follow Dr Kunal Shah:</p><p>Instagram: https://www.instagram.