The New Customer: How AI Changed What People Expect

Wondersauce CEO and Co-Founder John Sampogna breaks down what today’s customer really expects - and how brands can stand out when AI overviews and LLMs shape the journey long before anyone reaches your website.

You’ll learn:

How AI is rewriting customer behavior

Why your website may no longer be the front door

The two paths brands can take in 2026

How to design digital and in-person experiences people actually want

How to stay relevant in an AI-first era (hint: it might mean LESS AI)

Watch Next: https://youtu.be/rgNCaTYkXCE

Chapters

00:00:00 Meet John Sampogna, Wondersauce CEO and Co-Founder

00:08:41 Why Brands Need an Outside Perspective to Stay Relevant

00:11:27 How AI Is Changing Customer Behavior