Decision Engine Optimization Case Study: How Soft Surfaces Won a £572,000 Contract Through AI Search

Decision Engine Optimization Case Study: How Soft Surfaces Won a £572,000 Contract Through AI Search7 Sept14 min

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James Dooley and Kasra Dash break down how Decision Engine Optimization helped a 3G sports pitch construction company win a £572,000 contract by influencing the AI-driven decision made at the client's zero moment of truth.