Bonus Episode: The Fake Numbers Trap

"Believe every third word." It's an unwritten rule in the trade industry when people start talking about their revenue, lead counts, and crew sizes . But while inflating stats might protect someone's ego, it creates a dangerous trap—leading other business owners to question themselves and waste money trying to hit numbers that were never real in the first place .

In this bonus episode of Fence Guy Podcast, host Craig Eubanks calls out the industry's unspoken trust problem with honest, no-nonsense truth . Drawing on real-world statistics—like why 34% of small businesses make under $50k while only 9% top $1 million —Craig breaks down why fake numbers hold owners back and why true growth only starts from a real baseline .

What You'll Learn in This Episode:

The "3rd Word" Phenomenon: Why contractors inflate revenue, leads, and size

The 3 Drivers of Dishonesty: Insecurity, industry ego, and the dangerous belief that "saying it makes it true." The Fake Numbers Trap: How chasing someone else's inflated stats causes you to make bad decisions and waste capital . Real Business Realities: Why rising costs—not competition or lack of leads—are the #1 challenge facing owners today . How to Actually Grow: Why radical honesty with yourself and your trusted circle is the only way to get to the next level . Stop comparing your real business to someone else's highlight reel . Tune in, check your numbers, and learn how to escape the fake numbers trap .

Have a real story or honest number to share? Drop a comment or send Craig a DM—no judgment, just respect .